At first glance, it could be mistaken for a smartwatch on standby. With its iconic fume dial, a classic signature dial for h. Swiss alp watch takes the concept even further with the zzzz edition. Similar to the moser concept watches with unadorned dials, the swiss alp watch zzzz takes its cues from the apple watch in standby mode. It unites the codes of minimalism and contemporary elegance that the schaffhausen brand has made its trademarks, while exploring novel ways to express the beauty and. He learned the basic watchmaking craftsmanship from his father, and continued his studies in le locle, switzerland after 1824. Swiss alp watch s the neuhausen am rheinfallbased watch brand has brought out an s version as in smart and sexy of its 100% swiss watch. The perpetual 1 also won the over 25,000 category at the goldene unruh for 2010.
And, with the swiss alp watch concept black, it is going even further. In particular, this includes a larger bezel opening, revealing the extremely restrained and elegant h. At the heart of the swiss alp watch zzzz, the hmc 324 form movement beats with the rhythm of the balance wheels rotations. You can also choose to have your watch shipped via fedex. Expanding or contracting, rather upon previous models, the new timepiece contains a deep black dial with a oneminute flying. However, until a few years ago, the swiss brands watches tended to be somewhat conservative. In 1848, heinrich moser returned to his hometown of schaffhausen and. Many years ago, a young man wanted to start a watch blog, and, noticing that the naming conventions for watch magazines and websites mostly consisted of leaden wordplay or groaninducing puns, he decided to pick a word that was as far from the english for wristwatch as. In this watch, the now iconic model features neither indices nor logo on. The swiss alp watch has a modern design and a 100% mechanical heart. After removing both logo and indices from the dial of its concept models, it now presents a. The swiss alp watch stands against the tide of smart watches, as a symbol of traditional swiss watchmaking. Swiss alp watch latest breaking news, pictures, videos, and special reports from the economic times.
After removing both logo and indices from the dial of its concept models, it now presents a watch with no hands which gives the time without displaying it. Its white gold silhouette may bear more than a passing resemblance to the apple. Swiss alp watch and apple watch, as they do not belong to same category, one is a highend mechanical watch and. Moser, a highend swiss watchmaker, released the swiss alp watch zzzz this month, a line of mechanical watches that look almost identical to. Upon first glance, the watch looks like a traditional smartwatch, with a rectangular face with no numbers or. The swiss alp watch stands against the tide of smart watches, as a. The timepiece comes in a rectangular casing with soft, rounded corners and is topped by sapphire crystal, similar to the apple watch. The special edition 50 available has a white gold case 38. A watch with a rectangular case, with rounded corners, featuring a glossy black dial.
Turning the trend on its head, edouard meylan, ceo of h. Swiss alp watch owner can use it for umpteen years, whereas apple watch owner will throw it out within 2 to 3 years, as it will become obsolete after that period. The classic dial reveals a deep, mysterious lustre in midnightblue fume. Jun 08, 2016 interestingly, the moser swiss alp watch is 210ths of a millimeter thinner, for those of you counting. Moser endeavour centre seconds automatic, with the new hmc 200 caliber mar. We are looking forward to venturing out to a new territory and making investments in india. Part of the concept watch series, the swiss alp watch cosmic green embodies the distinctive h.
Moser and cie so unique and why the brand is sticking to beautiful, traditional watches. In response to the cold electronics of connected watches, h. Moser creates a talking piece, a watch that certainly has no commercial interest, yet that is carrying a strong message. Heinrich moser was born in schaffhausen, switzerland on december 12, 1805. But look a little closer, and it reveals itself to be a living watch, with a heart and soul. Moser and cie, the swiss brand with a mechanical watchmaking tradition that goes back almost two centuries, recently forayed into the indian market. Its rectangular case with soft, rounded corners is topped by a crystal with curved edges. Its collections heritage, endeavour, pioneer, swiss alp watch and venturer will now be available here, it added. Arguably more a piece of jewelry than a watch, the h. Angus davies looks at this contemporary offering and discusses its specification in detail. The swiss alp watch wants to be the mechanical antidote to its counterpart from apple. It represents our resilience, our ferocious desire to fight for our values and traditions. When apple watch launched last year mosers chief executive officer, edouard meylan was quick to release a comical video announcing the brands own smartwatch, which turned out to be a particularly user friendly mechanical perpetual calendar. Alexander, i grew up in the heart of the swiss alps in a family of watchmakers that date back.
However, the topic highlighted this year is different. What appears to be apples latest smartwatch is neither from apple nor a smartwatch. Swiss alps watch they probably meant the alps to be a play on the swiss watch company apple is probably about to sue john biggs 4 years. With neither indices nor obvious logo, the dial of the swiss alp watch concept reveals the beauty, radiance and power of the h. The message from the schaffhausenbased manufacture was clear.
Moser is an independent watchmaker, best known for combining traditional highlevel watchmaking with extremely innovative design that isnt afraid to reference very unusual sources. This exceptional timepiece links tradition and modernity, two elements which coexist in all creations by h. Upon first glance, the watch looks like a traditional. So, it is not exactly the same dimensions, but overall, the look and proportions are very close.
Swiss alp watch on the rocks is the first haute jewelry piece from the brand. The current market is flooded with smartwatches whose dials have been. Moser et cie launch endeavor diamond concept female watch. Mosers swiss alp watch concept black is a very different and exciting timepice. Similar to the moser concept watches with unadorned dials, the swiss alp watch zzzz takes its cues from the apple watch in standby mo. We welcome you to pick up your watch at our locations in switzerland and hong kong. With its 100% swiss made manufacture movement and a minimum power reserve of 100 hours, the swiss alp watch is designed to last and is well equipped for the next generation. It represents our resilience, our ferocious desire to fight for our values and. And just in case, anyone would misunderstand the intention behind this watch, here is eduard meylan, owner and ceo of moser presenting the swiss alp watch in the usual apple fashion. Swiss alp watch and venturer will now be available here, it added. Sep 05, 2016 the smartest watch around just got smarter. Its collections heritage, endeavour, pioneer, swiss alp watch and venturer will now be available here.
Swiss alp watch and venturer will now be available here, it. May 26, 2017 at the heart of the swiss alp watch zzzz, the hmc 324 form movement beats with the rhythm of the balance wheels rotations. Its launch was deliberately timed to coincide with this years ces show with another dig at apple from h. Introducing the swiss alp watch s, a seriously swiss statement from moser live pics, full specs, pricing and availability. Interestingly, the moser swiss alp watch is 210ths of a millimeter thinner, for those of you counting. This is what i would call perfect guerrilla marketing. Introduced last year as a sly nod to the worlds bestselling smartwatch, the h. Swiss alp watch exactly looks like the apple watch. A good blend of straightlaced artisanship and modern quirkiness, the watch is the quintessential big, bling and loud piece. The swiss alp watch does not allow you to make calls, tweet or consult your diary. But this new watch really deserves a better benchmark. The venturer small seconds is infused with design elements from traditional pocket watches and clever cues from the bauhaus era of the 1920s and convex forms of the 1960s.